Regardless of your chosen career (or perhaps you are
preparing to enter the job market) today’s economy demands that you establish
and extend your personal and professional network. Opportunities are often
discovered through the connections you have made in the marketplace and therefore
increasing your connections will increase your opportunities. There are a
myriad of online options that permit “networking” without the intimidation that
make accompany introducing yourself to someone for the very first time;
however, such networking alone is not the answer and is best used to complement
meeting new people in the real world (that means you actually have to get out
there and meet people – real, living and breathing people). Here are some tips
to consider:
Alumni
Groups. Contact the Alumni Offices where you
earned your undergraduate and graduate degrees (high school alumni groups also
exist). Inquire about Alumni Groups and events that may exist in your area.
Additionally, you can usually find out if there are alumni that live in your
area. Once you have located alumni, you actually have to take some action. If there
is a group or event, attend and participate. To connect with individual alumni,
consider putting together an email requesting coffee or lunch so you can pick
their brain about their area of expertise (whether that area is a specific
career or perhaps working in a new location). You will be surprised by the
positive responses that many alumni provide.
Volunteer.
Find a cause or entity (for example, a hospital) that you believe in and find a
way to volunteer. Ideally, you should volunteer somewhere where you are likely
to meet valuable connections that could generate business or lead to additional
career opportunities. Of course, you can just volunteer because you love to
give, but as this post is targeting networking for professionals, giving with
an objective in mind is a good idea.
Networking
Groups. There are endless choices when it comes
to Networking Groups. They are appearing everywhere and while some are
valuable, many are not. Look for groups that are specific to your geographic
area. Additionally, be wary of groups that require you to submit a quota of referrals.
In my experience this results in a quantity over quality approach for those
referrals that are given to you, as well as puts you in the position to give
out information of your own clients. Business is about relationships and in my
opinion, a good networking group focuses on building relationships rather than
each member filling their quota in order to remain in good standing with the
group.
Gyms,
Clubs and Other Social Activities. Fitness Centers,
Social Clubs and other social activities such as golf and bowling leagues are
excellent places to network with others. These environments are designed to
increase interactions between participants and taking advantage of these
interactions will allow you to build relationships with others. Again, keep
your objectives in mind and try to join social activities that are consistent
with those objectives (for example, if you offer health-related services and
are looking for clients, you should join social activities that cater to
clientele who need and are interested in your services).
Follow
Up. The number one rule of successful networking is follow
up. Once you have made an initial contact and met someone new, you should
remember to follow up with them. It can be something as informal as an email or
text to say that you enjoyed meeting them. If you feel the meeting was a
beneficial one, take steps to develop the relationship. For example, if the
individual you met is employed at a company you wish to work for, ask them if
they will review your resume and provide feedback (great way to get your resume
into their hands). Once they provide feedback and you have had additional
interactions, ask them for guidance in getting your resume into the rights
hands.
Successful networking will provide you with
additional business and other opportunities that would probably not have
occurred otherwise. Keep the tips set forth above in mind and remember that to
network efficiently and effectively, you must develop your objectives and
proceed accordingly. That being said, let’s do lunch?